DEsense Presence Analytics, enables retailers to tap into data derived from in-store sensors, helping to identify and remember nearby Wi-Fi-enabled devices, such as smartphones and tablets – these devices correlate to people, the information derived can be collected to help retailers answer
- How often do customers return to the store?
- How many people pass by the store?
- How many people enter the store and dwell time?
- How many people end up becoming customers?
Retailers can use this data to observe store-to-store comparison of customer presence, dwell time and impact of changes to product type and store arrangement